Companies that are looking to grow on a global level often have to deal with the language barrier. Although English is one of the most spoken and accepted languages worldwide, it represents 25% of internet users. So if a product needs to earn the trust of users from another lingual background, it not only must adapt to their language but also their local feel. This is where the localization services come into the picture.
Localization services play the most vital to help the products adapt culture as well as the language of the target market. It consists of designing a whole new user experience by taking into account local expectations. Depending on the products or services that you are offering, you may need different localization services. We have listed below some of the types of localization services that you may need.
Software localization
It is the process of customization of the look and feel of the software to match the preference of the users of the target market. The software can be both app-based and web-based. The goal of software localization is to meet the linguistic, cultural, as well as legal requirements of the specific market. Moreover, it preserves the core functionality and features of the software.
This includes adapting the UI, user experience, written documents, and other elements such as menus, labels, buttons, and error messages to the target market.
Website localization
Just like software localization, website localization involves making a website adapted to a target market. It includes the text, visual content, user experience, and functionality of the website. People are more likely to get engaged with a website that is in their native language and relevant to their local context.
It is part of SEO localization, which is a process of optimizing a website to ensure better visibility in target regions.
Marketing localization
No matter how good your product or service is, you cannot sell it without marketing. Marketing becomes even more important when you are targeting a global market. Moreover, the language barrier adds to the challenges of marketing in the international market. Here marketing localization comes into play. It includes adapting your entire marketing material to the target marketing. Your marketing material may include your social media pages, website, product description, and ad campaigns.
Marketing localization helps you boost your brand’s reputation, and discoverability as well as the bottom line. It ensures that your marketing messages have the right tone even after adapting to a new market.
Bottom line
Localization is much more than translating something into a new language. It considers the cultural aspects of the target language. So by hiring localization service experts, businesses can ace their goals. By combining their expertise and technology, localization experts help businesses scale their operations on a global level.
