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Category: Blogs

What Are the Most Common Challenges of Video Subtitling?

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Subtitles play a vital role when you watch a film in a foreign language. Subtitling might seem quite simple. After all, what can be complicated with translating some dialogue and then creating subtitles for them? Well, you can understand the importance of quality subtitles if you have ever watched content from some illegal source. Such content often comes with poor-quality subtitles that ruin the experience of the video. Trusted video subtitling service providers have to deal with many challenges in order to provide quality subtitles. Further in this blog, we have mentioned those challenges in detail.

 

Text length and screen width

 

This is the most common challenge that professional video subtitling services experts have to face. The written text varies in length across languages and English texts fell shorter most of the time. This means, text expansion commonly occurs when translating something from one language to other. But the translators have to fit the translated text into a fixed space without ruining the meaning and emotions of the dialogue.

 

Text length and dialogue speed

 

Another issue that the translators face during subtitling is caused by the dialogue speed of a video. When dialogue delivery in the footage is faster than the reading speed of viewers, the subtitle service providers face an issue. Either the subtitles will move too fast for viewers or the dialogue in the video will creep ahead of the subtitles. So trustworthy video subtitling service providers ensure to tackle this issue by planning.

 

Multiple speakers

 

This one can make the process of subtitling much trickier. The translators have to subtitle the video in a way that can help the viewers to understand which speaker is delivering the given dialogue. Moreover, they have to make sure that the viewers can read a dialogue before the next one appears on the screen. This issue becomes worse with fast-paced conversations, arguments, debates, and more that include several people. But again, planning helps a lot.

 

Style

 

Recreating the style of the videos including films and advertisements is a challenge for the translators. There can be a friendly tone or a highly characterized speaker. When there are multiple speakers, there is a need to capture their different personalities.

 

Choice of font

 

Right fonts play a vital role in any subtitling project. The translators’ first priority is to make sure that the text is always legible for different screen sizes at an adequate distance. A viewer with a smartphone has a much smaller display however they experience a significantly closer view than someone watching a 4KHD TV. Text size is also a key consideration. You may find some of the fonts naturally larger than others. Font weighing is also vital as letters that are too bold will be narrowly spaced and make the reading difficult.

 

All in all

 

This is what we could fit into this blog. There is a lot to consider when it comes to subtitling services. Apart from translation, the subtitling experts have to fit the text on the screen and match it to the footage. We hope that this blog has provided you with some helpful insights into the most common subtitling issues. If you have any further doubts pertaining to subtitling, get in touch with the experts right away.

 

Pharmaceutical Translation Services: Helping Pharmaceutical Companies Thrive in Global Market

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Pharmaceutical translation is a branch of translation that is considered the most important. Do you know why? In any other kind of translation, a mistake may lead to a misprint, financial loss, etc. However, a mistake made by a pharmaceutical translation service provider may lead to irreversible consequences such as injury or death. So in the simplest terms, pharmaceutical translation impacts lives.

 

The service providers not only should know about the latest technology, but they also must have several layers of quality control in order to deliver pharmaceutical translations with 100% accuracy. People from all over the world rely on pharmaceutical translation services for several purposes. Moreover, it is an industry where every country has different regulations in place. This makes the translation process even harder for pharmaceutical translators. Are you wondering who are the users of pharmaceutical translation? That’s what we have discussed in the next part of this blog.

 

Who are the consumers of pharmaceutical translation?

 

The pharmaceutical translation is mainly for two groups of people.

  • Professionals
  • Patients

 

Professionals rely on pharmaceutical translation for research, patent documents, summaries of product characteristics, and more. Patients, on the other hand, require pharmaceutical translation to get information related to products. So apart from being accurate, the pharmaceutical translation must be consistent in terms of content and terminology.

 

What are the documents that are translated by pharmaceutical translators?

 

What most people think about the pharmaceutical industry is that it is all about drug trials, patents, or something similar to them. They are certainly a part of the pharmaceutical industry. However, there are many more types of documents and texts that are part of the pharmaceutical industry. Such documents include:

 

  • Informed consent forms
  • Packaging text
  • Instructions
  • Case reports
  • Label text
  • Training documents
  • Brochures
  • Synopses

 

In order to translate these pharmaceutical documents, the translators stay up to date with the drug regulations of the country of origin as well as the target country. For instance, Japan, China, Europe, and United States have extremely different rules and regulations for marketing as well as manufacturing of pharmaceuticals.

 

Why knowledge of local regulations is vital for pharmaceutical translator

 

Most of the research and drug trials are done on an international level. For instance, in the United States, less than one-third of oncology tests are done in the country. Violation of local regulations may result in huge losses for pharmaceutical companies. For this reason, pharmaceutical translation service providers have to keep both countries’ regulations in mind.

 

Pharmaceutical translation services are not confined to studies or research. So there are directive as well as regulatory compliance requirements that dictate what should be made available to the users of a particular country.

 

The translation is required at several stages throughout the process of research, testing, patenting, and marketing. Apart from the accuracy in several languages, pharmaceutical translation is often time-sensitive. Why so?

 

  • Many companies are competing for the same drug.
  • Translation delays can cause backlogs, rejection, and even lawsuits in some cases.
  • This results in losses in time, money, and human health as well as welfare.

 

In a nutshell

 

Accuracy and timeliness are of utmost importance when it comes to pharmaceutical translation. The best translation company should have translators knowing the terms and nuances of the pharmaceutical industry. The only aim of the pharmaceutical industry translation is to provide accurate, clear, understandable, and culturally as well as regionally relevant translation of the text into the target language. The result of anything less can be hazardous.

 

What Are the Most Common Localization Services That Businesses Require?

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Companies that are looking to grow on a global level often have to deal with the language barrier. Although English is one of the most spoken and accepted languages worldwide, it represents 25% of internet users. So if a product needs to earn the trust of users from another lingual background, it not only must adapt to their language but also their local feel. This is where the localization services come into the picture.

 

Localization services play the most vital to help the products adapt culture as well as the language of the target market. It consists of designing a whole new user experience by taking into account local expectations. Depending on the products or services that you are offering, you may need different localization services. We have listed below some of the types of localization services that you may need.

 

Software localization

 

It is the process of customization of the look and feel of the software to match the preference of the users of the target market. The software can be both app-based and web-based. The goal of software localization is to meet the linguistic, cultural, as well as legal requirements of the specific market. Moreover, it preserves the core functionality and features of the software.

 

This includes adapting the UI, user experience, written documents, and other elements such as menus, labels, buttons, and error messages to the target market.

 

Website localization

 

Just like software localization, website localization involves making a website adapted to a target market. It includes the text, visual content, user experience, and functionality of the website. People are more likely to get engaged with a website that is in their native language and relevant to their local context.

 

It is part of SEO localization, which is a process of optimizing a website to ensure better visibility in target regions.

 

Marketing localization

 

No matter how good your product or service is, you cannot sell it without marketing. Marketing becomes even more important when you are targeting a global market. Moreover, the language barrier adds to the challenges of marketing in the international market. Here marketing localization comes into play. It includes adapting your entire marketing material to the target marketing. Your marketing material may include your social media pages, website, product description, and ad campaigns.

 

Marketing localization helps you boost your brand’s reputation, and discoverability as well as the bottom line. It ensures that your marketing messages have the right tone even after adapting to a new market.

 

Bottom line

 

Localization is much more than translating something into a new language. It considers the cultural aspects of the target language. So by hiring localization service experts, businesses can ace their goals. By combining their expertise and technology, localization experts help businesses scale their operations on a global level.

 

Role of Translation Services in Bridging Communication Gap for Global Businesses

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Efficient communication is one of the crucial aspects of global businesses. If you have a business running internationally, then you understand how significant it is to reach out to other clients and communicate your brand message. Running an international business also requires you to connect to a global audience belonging to different linguistic backgrounds.

 

The role of professional translation services is to help global businesses bridge the communication gap between their clients and customers. It further helps them build better work relationships and enhance the reliability of your business in the internal markets. As a business owner, it becomes essential for you to make your presence felt in the international market among people who don’t speak the same language as you. It is also one of the best ways to get global customers, which will help to boost your business revenue.

 

Now that we have discussed the significance of communication for the expansion of businesses globally, let’s discuss how professional translation services help you achieve your global business goals:

 

Improves communication with customers

 

A business can successfully operate at the international level only when it can effectively communicate with its new and existing customers in that country. It involves not only delivering the message of your company in their native language but also being creative and lucid to connect with the audience. The way your company’s message is received by the customers determines their decision of indulging in your company’s services or products.

 

In global business, the role of professional translation services is not limited to delivering translated content, but the translated content should speak the customer’s language. It requires the translators to be creative while creating translated content that promotes the company’s services in the customer’s specific language.

 

Boosts brand image globally

 

Maximizing your market reach is the best way to expand your business abroad, but the major challenge here is that people refrain from dealing with brands whose digital content is not readable in their native language.

 

Providing digital content in various languages of the natives where you want to promote your company’s services and products is crucial to attracting customers and making them stick to your website. It ultimately boosts your brand image and improves its popularity in the global market.

 

Prevents miscommunication

 

It is probably one of the most significant importance of professional translation services for global businesses. When you expand your company’s services in international markets, it is common to have your brand message misunderstood. There are various reasons for that, including different linguistic backgrounds or the meaning of the message that has been lost in the translation.

 

Such misunderstanding of your brand message can hurt your company’s reputation in the internal market. It makes choosing a reputable translation company more crucial for the success of your business globally, which can provide accurate translation in the native language of customers that delivers the complete sense of it.

 

Conclusion

 

I hope this discussion clears your understanding of the importance of professional translation services for global businesses. If your customers and clients understand your business model, only then they will believe in the brand and show interest in it.

 

Why Automobile Translators Are High in Demand These Days

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We all want to upgrade our automobiles with the automobile products of international brands. Thus, here comes the need for automobile translation. Furthermore, automobile translation plays a vital role from the production to the sale of an automobile. If a single word is mistranslated, it will result in the wrong operation which further leads to massive damage to the automobile business.

Only translators with extensive knowledge can translate technical automobile texts. Due to technological advancement and innovations, terminologies keep on changing thus translators have to stay updated in order to deliver high-quality translations.

Demand for automobile

Several industrial markets as well as diversified production chains have integrated companies in the industry to make the best out of a global system of production and sales. This results in a large number of technical and marketing documents requiring translation.

The target market of automobile suppliers

Other than the huge manufacturers, there are a number of companies producing only spare parts for automobile products. They help in making new machines as well as vehicles. So automobile translators understand the tiniest technical details and go through professional training along with experience in translating technical texts of the automotive sector. They ensure stringent quality standards in automotive translation. The translators are aware of the most minute parts of machinery in order to eliminate the chances of mixing up.

Manual translation requires DTP

The process of manual translation changes the original size of the document. So the translated content can increase or decrease the original content depending on the language which results in changes in the layout. The leading automobile translation companies work with a pool of translators that are experts in DTP as well as copy editing. They take care of the post-translation material and keep it in the same layout as the original document. In order to ensure the highest quality, they are capable of handling different formats. This ensures efficiency and peace of mind for the clients.

Translation memory

With translation tools, automobile translators can fill the Database of clients’ translations. Furthermore, it helps to rescue the previous translations. It allows for reducing costs, improving productivity, and building a structural terminological order between the translations. It also makes it possible to create a list of the most complex terms by the company. With this, companies can achieve the desired results for their clients.

To conclude

Automobile translation services allow you to connect with a vast team of specialized translators who are native linguists of your target language. Furthermore, they understand the automobile sector inside out. They help automobile companies to thrive globally. They ensure that all the phrases, technical terms, and messages are relayed to users in the best possible way. So this is the reason why they are high in demand. If you want to know more about automobile translation, feel free to get in touch with us today.

Why There Is No Room for Errors in Legal Document Translation

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Legal translation bridges the gap between languages in a legal scenario. The most crucial legal processes such as adopting a child abroad, confirming the divorce of a double nationality couple, and closing a business contract with a company in another country, require legal translations. Legal document translation is a specialized branch of translation and it demands the utmost attention and knowledge. These services are high in demand worldwide and cover several aspects. As the legal documents are used for official purposes, there is no room for mistakes while translating them. Incorrectly translated legal documents can prove costly in many ways, so it is important to avoid errors when translating legal documents.

How much does legal document mistranslation cost?

Translation errors can be harmless sometimes. However, when it comes to specialized translations, such as legal translation, mistranslation can have irreversible consequences. They may lead to financial loss as well as loss of lives. Furthermore, they can ruin your business’ reputation. That’s why legal document translations for attorneys require native speakers with a law background. They should have an extensive understanding of the both source and target language.

Financial losses

It is not only the courtroom where mistranslated legal documents have severe consequences. Error in legal documents may lead to long term-legal disputes between parties. It may lead to huge legal bills and other avoidable costs. No one can quote an exact amount of loss due to translation errors however it can reach thousands of dollars over the years.

Even the smallest error in a legal document can result in serious damages. For example, if you want to immigrate to another country, an error in personal documents could lead to application rejection, neglecting all the expenses incurred in processing the application.

For business partnerships and supply contracts, a translation error can change the transaction, result in capital loss, and lead to legal actions that can continue for years.

Loss of reputation

Apart from financial loss, businesses may lose their reputation due to errors in legal document translation. These mistakes can hurt the brand as well as the company’s credibility. It shows a lack of professionalism and even the partners start seeking other potential partners. Businesses often have to face a lawsuit due to a legal translation error.

That’s why when it comes to legal translation for attorneys you cannot trust college students. Only a translation agency with years of experience in the industry can meet your needs.

Furthermore, legal translation errors cause the loss of precious time and money for the parties involved. It can cause the prosecution of a criminal to be declared a mistrial.

Conclusion

A flaw in legal document translation can cause unbearable losses for individuals as well as companies. However, legal translation experts have the capabilities to provide you with error-free and accurate translation. You can easily reach them using email or call. They have years of experience in translating for several different countries. Contact them now to discuss your requirements!

Why Voice Recording Service is Crucial for Businesses

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In today’s world, video content plays the most vital role to help businesses connect with their audience. When used in the right way, a video makes the information easier to convey in a limited time, making communication much more effective.

It provides a long-lasting impression on the audience as the viewers remember the video for a longer time. However, many business owners don’t know about the importance of voice recording services. Voice recording services play a major role to help a video reach a wider audience. Nonetheless, by incorporating voice-over or voice recording in your video, you can get much more benefits.

It is crucial to develop an engaging voice-over by partnering with reputed voice recording service providers. Professional voice recording artists ensure effective communication with your customers. They know the best techniques to generate the most suitable voices for several corporate videos. They adhere to the needs of their clients and they never fail to convey the information to the audience. Further in this blog, we are going to discuss the importance of voice recording services for global businesses in a detailed manner.

Understanding cultural differences

The voice recording software has lack sensitivity to cultural differences. This may result in embarrassing situations which can be harmful to your business. The listener or viewer might get offended or confused if your message is lost due to a cultural barrier.

Professional voice recording services eliminate the chances of this error. They provide in-depth knowledge of your brand to your target audience while keeping cultural differences in mind. Thus, it leads to a better reputation for your company.

Access to quality equipment as well as technology

Apart from the better tone and quality of the voice, the advanced technology and equipment ensure improving the quality of the video.

By listening to the professional voice recording, you can easily gauge the difference between an audio recording on a phone and an audio recording on a professional microphone inside a sound-treated room. Along with years of experience, professional voice recording artists have access to top-notch equipment to provide the highest quality of recording for your project.

Brings flexibility

Hiring a voice recording team can be a waste of money for your business. So instead, you can hire a voice recording service company. This will allow you to get access to experienced and certified voice recording artists without going through a long recruitment process. Furthermore, these companies allow you to choose from a huge team of voice-over artists. Thus, you can get the most appropriate talent to precisely meet your needs.

Increased return on investment

According to stats, businesses see a huge increase in ROI as well as online traffic when they translate their video as well as other content. It is because customers show interest in the brands that communicate in the customers’ native language.

To sum up

Many companies that want to excel in global markets invest in voice recording services. With the right voice recording service, you can connect with various audiences in an appropriate manner. We have tried to provide you with as much information as we can through this blog. If you still have any doubts, don’t hesitate to get in touch with the industry experts.

What Is the Purpose of Professional Business Translation?

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When a business goes global, communication gets difficult. If someone in your office needs to contact your other office in another corner of the world, they may find it difficult when neither of them is fluent in the other’s language. Furthermore, memos, handbooks, press releases, and other such printing material will need to be in the language of overseas offices. Now the question is who can translate all this?

This is where professional business translation services come into the picture.  Business translation is the translation of formal as well as informal documents that a company produces and uses throughout the organization. Some of these documents are emails, memoranda, and training materials. These documents affect your business on a large scale that’s why it is worth having them translated accurately. While translating these documents, translators should have the target language’s culture in mind which helps to prevent any misunderstanding. Further in this blog, we have listed down some types of services that business translation agencies offer.

Technical translation

Technical translation deals with the translation of documents produced by technical writers, including user manuals and any texts related to technological areas. The translators can manage technical documents of all sizes, from a range of industries. The terminologies have to be consistent in technical translation. The experience and knowledge of the translators maintain that consistency.

Corporate communication

It refers to the set of activities involved in managing all communication (internal and external) within the organization. As every business wants to communicate the right message to all the employees within the organization, translation is vital to relay coherence and credibility. The business translation services bridge the gap between all your divisions both within the country and branches worldwide. They help to convey a clear message so that you and your global workforce can stay on the same page.

Website translation and localization

In order to market your product or service in a foreign land, you have to translate your website into their native language. Communication has to be more than just words! You have to communicate while respecting their culture and economy. Experienced business translators know the difference between word-for-word translation and a flowing. That’s why they come up with a culturally rich localization that can make your clients more responsive to your website as well as your business.

Scientific and medical translation

If your organization is related to the medical or scientific field, you’ll need a translation service that is as precise as your business. The scientific and medical device translation services adhere to the same rigorous medical and scientific standards just like the devices. Their extensive team of translators includes subject matter experts in medical as well as scientific disciplines.

Interpretation

Interpretation is the most basic form of business translation. It allows people to speak to each other without worrying about language or cultural barriers. The experienced interpreters change what someone is saying into another language without altering its meaning that too in real-time.

To sum up

Professional business translation services play a vital role to help a business reach the global market. They provide an array of language services, specially crafted just to meet your needs so that you can only focus on your goals. Thus, you don’t need to delay anymore to execute your business’s objectives. Feel free to contact the experts now and get the best customer support and project management guidance.

Why You Need Professional Business Translation Services to Reach Global Markets

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Communication plays an extremely vital role in a business. And when a business grows, its communication channels also grow. An organization has many communication requirements and they have to be met in order to ensure the smooth operations of the organization. Websites, mobile apps, and e-commerce sites offer the most effective ways for businesses to communicate with their audience. They tell what the business exactly does, what products and services it offers, what its vision and mission, what are its unique selling points, and more.

Professional business translation services help businesses to communicate with their target audience even if they are from a different linguistic background. If you’re a business owner and a little skeptical about the benefits Business Translation offers, we’ve got you covered. Below we’ve comprehensively discussed how business translation services can help you.

Efficient communication

Translation service providers make sure that all of your messages are perfectly interpreted to your audience. They provide you with the most trustworthy approach to interacting with foreign customers. Furthermore, reliable business translation service providers ensure that everything involved in the business is on the same page.

Ensure transparency

In the past, it used to be a challenge for managers to keep all the files organized in one place. However, with professional business translation, they can understand the status of the process and where is everything in the pipeline. Furthermore, they are alerted to problems beforehand thus they can solve them as soon as possible.

International reach

You don’t have to skip projects anymore just because of the language issue! The professionals will translate all data as well as information that you need in order to target your desired audience. With that, you can grow internationally and reach a global market. Professional business translation services allow you to work at your full capacity without worrying about misinterpretation.

Accuracy

With translation services, you get translators that are qualified and experienced. Thus, all you can expect from them is professionalism and accuracy. They first understand your demands and then express your goals to your customers from different languages, nations, and cultures in the most effective manner. They utilize the most efficient techniques to ensure that you receive the error-free translation of your business texts.

Adhere to global regulations

Business translators are familiar with international rules and regulations that govern the industries. It protects your company from any kind of legal trouble. They work under tight criteria to guarantee the correct conduct, behavior, and activities therefore you can put your trust in them.

Affordable

Professional business translation is the most affordable way to interact with an international audience. It allows your goods and services to smoothly enter global markets. As a result, you achieve unrestricted success without needing to produce whole new business texts in another language. With translation services, you can sit back and relax knowing all your business materials are being accurately translated.

To conclude

Taking everything into account, we can clearly see that professional business translation services are vital for an organization that is willing to expand its operations internationally. If you have any doubts regarding translation, don’t hesitate to get in touch with the experts.

The Importance and Benefits of Video Transcription Services

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Video transcription includes an efficient transcription of the audio part of the media content in the form of a written text transcript. Video transcription services are substantially hired by businesses, academics, production houses, creatives, the medical industry, and other online webcasts. It includes the conversion of pre-recorded files into text that enables a larger group of people to understand and appreciate it.

The significance of transcription services depends on the kind of transcription services required by an individual. For instance, the procedure of transcribing legal or medical files is more crucial and different than transcribing media files in other sectors. It differentiates on the level of accuracy and technicality that the industry demands.

Here are a few benefits of choosing professional video transcription services:

Enhances accessibility

Video transcription of captioning increases the accessibility of the media content to a larger group of people, including the deaf or people with hearing impairment. It was originally developed to improve the television viewing experience for such people. They can easily read the time-synced text with the audio and understand the media content better. The transcription of media content thus broadens the audience and provides more information. It demonstrates a commitment to digital inclusion.

Improves SEO

As per various research, the transcripts for a variety of video content have proven to boost search engine optimization of media content. The video content cannot be crawled by search engines and transcription provides valuable text that can be indexed and ranked. If you want to make your video more searchable among the content available across the web and on your website, you can add transcription. It is one of the effective ways to efficiently increase inbound traffic on your media content.

Improves user experience

Everyone has a different way of learning and understanding any content. While video content is quite expressive, it can be difficult for some people to make the significance of the content by just viewing the video. Availability of a transcript for the video content improves user experience by availing more options to them to take in the significance of the content at their own pace. It also makes it easier to search for the video using keywords or topics.

Saves time

Listening to an audio file or watching a video file takes far more time than reading an equivalent amount of text. There is no scarcity of software that one can use to speed up the process, but it also impacts the quality of understanding the media content. The availability of transcription makes it easier for people to perceive the video content better and also makes it easier to make notes.

Conclusion

Many organizations need transcripts for record-keeping purposes. There are some of the most reputed companies that are delivering exceptional video transcription services. Their skilled transcriptionists thrive to provide the transcriptions as per the exact specifications. The quality they promise and add to their services is what keeps their clients coming back to them. Choose only professional transcription companies for your next video transcription project, and you will not regret it.