The language services industry has its own unique challenges for the service providers. These challenges require us to constantly update ourselves and grow with the needs as well as regulations of the market. Some of the challenges of the translation sector are:

• Brand Voice vs. Culture: Different languages have different cultures and many aspects of culture influence cross-border communication a lot. For example, in America, there is a trend for moving out of their parents’ houses and having casual relationships however it is not something acceptable for people of Asian or Middle Eastern origin. Translation of advertisements and content with such nuances demands more than just word-for-word translation. We tackle translation projects with such cultural nuances with our deep understanding of the target culture as well as language. This allows us to deliver a translation that is not only linguistically perfect but also culturally appropriate.

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• Changes in Regulations : Different countries, regions, and platforms have different laws, policies, and guidelines for translation and they constantly update as well. To name a few, the European Union has an Audiovisual Media Services Directive which needs translation for all audiovisual media services and Netflix has a Timed Text Style Guide that specifies the technical and stylistic standards for language translation. We must adhere to such standards and ensure that our translators are aware and up to date of any changes in these regulations.

   

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Increased Demands : Easy internet access resulted in a connected world. Today, businesses, services, and production are globalized which ultimately increases the demands in every sector. These days, people can easily travel around the world, expand their business to anywhere they want, get their favorite products from other countries, and much more. This necessitates the role of translation services which ensure that everyone can get familiar with what they are utilizing without worrying about the language barrier. Moreover, there is a myriad of content available on the internet such as interactive, user-generated, and live. Each type of content requires different types of translation services such as interpretation, interactive, and crowdsourced. We meet every kind of translation demand with our dedication to quality and talented team. We can also take care of more specific translation demands such as for children, seniors, and learners. With their years of experience in their specific field such as interpretation, transcription, voice-over, and subtitling, our native experts can understand your needs and deliver precisely what you want.

Emergence of New Technologies :

This is an era of continuous emergence of new technology as well as advancements to existing ones. Examples include AI, machine learning, and speech recognition technologies. New tools, techniques, and innovations are being introduced to the market faster than ever. These technologies need to be utilized to automate the translation and localization process while ensuring the perfection of humans. At Semantics, we stay updated with such technologies and incorporate them to increase efficiency as well as effectiveness. With this, we deliver quality language services for the constantly evolving market needs.